The digital Experience as a key IT factor = L’expérience digitale, un enjeu incontournable

Registro bibliográfico

  • Título: The digital Experience as a key IT factor = L’expérience digitale, un enjeu incontournable
  • Autor: Abella Afanador, Luisa Fernanda
  • Publicación original: 2011
  • Descripción física: PDF
  • Nota general:
    • The communications services market is undergoing a transition as the growing interconnection of providers is diminishing the importance of coverage as a differentiator, and shifting the focus to the value-added service portfolio and customer experience. At the same time, new options are emerging to deliver optimized technologies for the IT service management framework within the internet sphere. 
      Orange Business Services, communications service provider, develops and understands together with Accenture consultants, both clients needs and customer experience strategies for deploying an improved management service portal. The process to enable this competitive strategy for OBS includes the research of new tends in technology, the comprehension of customers expectations and needs, and the introduction of the evolutions that competitors are implementing within the market.
  • Notas de reproducción original: Digitalización realizada por la Biblioteca Virtual del Banco de la República (Colombia)
  • Notas:
    • Resumen: Customer centric; Customer experience; Internet; IT Service Managemente (ITSM); Experiencia del usuario; ITSM; Portales web; Usuario como principal objetivo; Web portals
    • © Derechos reservados del autor
    • Colfuturo
  • Forma/género: tesis
  • Idioma: francés
  • Institución origen: Biblioteca Virtual del Banco de la República
  • Encabezamiento de materia:

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